Link Structure Helps Search Engines To Find Your Website

This is probably the most obvious, but certainly one of the most overlooked aspects of search engine optimization.  This helps to make sure that search engine spiders can actually find (crawl) all of your site’s pages.  But if they can not find them, then they won’t get spidered, and this means that they won’t get indexed.  In fact, no amount of search engine optimization you try will help.

 Below are some points that should be taken note of in respect of link structure for your site.

 Spiders can not see links which are accomplished by JavaScript.  This is because, as far as search engines will be concerned, they do not exist.  So if you want spiders to follow the links on your site, do not use JavaScript.  In fact, you will find that Google will not spider any URL if it looks like it has a session ID in it.  So any URL’s that have a longish number or odd characters (such as a question mark) in them should be avoided (these are often dynamic URL’s). 

 It is important that you make sure that all pages link to at least one other page.  Pages which do not link out are known as “dangling links”.  It is important that you structure the internal links so that targeted search terms are reinforced.  So make sure that you organize your links so that your topic’s sub topic pages are linked to it (ensuring that you use the right link text that is specific to the page being linked to) and vice versa. 

 

• 1. Select the main search terms you wish to use.
• 2. Allocate these search terms to a suitable existing page, and if you need to, split pages.
• 3. Organize your internal links, and then link text, to suit the target search terms and their pages.
• 4. If you can, organize those links from other pages to suit the target search terms and their pages also.
• 5. Now organize all the on page elements in order that they suit each page’s target search term.
• 6. Finally, now sit back and watch your site’s page rankings begin to improve.